#360: Understanding Loyalty in Europe - The European Loyalty White Paper
Let's Talk Loyalty
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The Trends in Membership in Travel Programs
On average, across our 24 markets, 61.3% of adults are members of programs. So that's nearly two in three, which is a really kind of significant and chunky proportion. When we then looked at, well, which markets are at the top of the pecking order? And how do they compare to that mean average? We then see some quite interesting trends. Norway peaks 85.7% which is cool. Great Britain. Great to see 77.2% really like kind of being up there. Turkey and Romania, that's sort of 31.3% and 33.3%. That's a huge range in terms of membership.
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