Barry LaBov - The Power of Differentiation
Ditching Hourly
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Mastering Business Differentiation
This chapter focuses on the significance of differentiation for small businesses, urging them to discover and articulate what makes them unique in the marketplace. It discusses strategies for actively engaging clients to gather feedback, refine their brand message, and effectively communicate their unique selling proposition. By analyzing client relationships and industry niches, the chapter highlights the importance of targeting ideal clients and fostering relationships that align with company values for long-term growth.
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