The Compound Effect Is Like, There Is No Short Cut

A lot of people shy away from theo find your niche, or define your niche, conversation because they think it's going to limit them in their potential. When you're starting out, if you can specifically define your niche very clearly, it helps you with your messaging and content. And then, as you grow your niche, naturally will expand to reach other people. But that expansion happens so much faster because you did the work early on to define your nich. Now, one important thing to realize is that you wanted tofind your niche based on psychographics, not demographic. So desires, not not definition. What i by that is, I don't want just creators in my audience