PES Candy Incorporated

Sean Peterson is the historian at PES Candy Incorporated. He said they were only designed that way to fit into pockets. It's just a coincidence that they look like Lighters because Lighters are also designed to go into pockets. But yeah, it was until they came to America that they still, even when the dispensers were added, this was a way to give up smoking. Apparently it was only when they went to America in the 50s and tried to market them there and they were targeting adults.