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B03 - Brain of the Firm, Chapter 3

General Intellect Unit

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Introduction

Beer: In chapter three, we start to use the tools. Here, the really fundamental problem of management is discussed and analyzed. We think of our problems as concerned with such things as men, materials, machinery, and money and their interaction. It turns out that organization exists precisely to implement that cybernetic law. By the end of chapter three, the fundamental reason should be clear why things cannot be organized down to the last Iota.

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