
🍪 “Donuts hate Cookies” — Krispy Kreme sells Insomnia. EA’s college football payout. Corvette’s craziest quarter.
The Best One Yet
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The Evolution of EA Sports and Insomnia Cookies
This chapter covers Electronic Arts' journey to pay college athletes for their appearance in a video game after 11 years, the success of using AI for player likenesses, the story of Insomnia Cookies from UPenn to its acquisition by Krispy Kreme, and the importance of focusing on core business strategies.
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