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Weapons of Influence #6: Scarcity (Ep. 199)

The Inforium

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Do You Want to Own a Rolex Watch?

Our instinct makes us emotional about scarcity, and then we stop thinking logically. The only real utility of gold is the fact that gold is nicely divisible. So really, it is just gold, scarce. And for some reason, ye dos want things that are scarce.

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