How to Build a Successful Brand

Rick Ross: It's really costly to prop up a crappy product, right? You've got to pump it full of money. But if you create something magnetic and it fills you with this emotion or it's at an incredible price point for the quality, whatever it is, right? And you can't keep people away from it. Well, it's like helium. Your product is just, it's just levitating,right? And it's, this is, this is the magic. Keep going until you get it right as opposed to build up the war chest of marketing books.