Content Strategy Insights cover image

Jeffrey A. "jam" McGuire: The Value Map Content Framework

Content Strategy Insights

00:00

Mapping Value in B2B Tech Marketing

This chapter explores the development and significance of the value map framework in B2B content marketing, particularly for technology products. It discusses the challenges of conveying complex technical features to diverse audiences and introduces strategies for simplifying messaging to resonate with both technical and non-technical stakeholders.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app