The slate star kodak blog was a nice window into this is, yo. If you go into the comets k it's a different world. And so then it becomes a question, those people write comments on the new york times? Oh, well, i'm sure at they do. But this is different, right? There is a commet different, i'll tell you. It's a real consertative. This is where the rationalists come in. I sort of this this, this global society, let's call them. They really believe in this notion, you know, you should, you should give every one their say....