Week in Review: Matches Fashion, luxury's China slowdown, the TikTok ban
The Glossy Podcast
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Fashion Industry Trends and Impact of Potential TikTok Ban on Brand Strategies
The chapter examines the stable behavior of Japanese customers compared to the more unpredictable Chinese customers in fashion. It also highlights a brand's success in capturing the attention of the Gen Z audience and discusses the cautious response of brands towards their TikTok strategies amidst a potential ban.
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