4min chapter

IT Visionaries cover image

Championing the Prospective Customer With David Heinemeier Hansson, Co-owner & CTO, 37signals

IT Visionaries

CHAPTER

Can You Get Captured by Data?

"We have a million down loads and gus a year. But who is not listening? Why have they not selected us to listen to?" "There are few of the important questions that can be answered by data," he says. 'If we had to base every decision on data, we would never make even a hundredth of the decisions that weare making'

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