Are You Connected to the Why?

We get so caught up in the tactical components of our business, that we lose track of the y. Why did you even start your business? And then why do you want your marketing to be successful? What does that mean for you as a business owner? And what is that bigger impact you're here to make? So i think it's really important that you reconnect with why you're even doing this. Because if you don't have that why, and it can't be money.