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Play-Doh
Patented: History of Inventions
Marketing in the 19 Fifties
Cano went through an awkward intermediate period because they were used to selling it in gallon cans, so they marketed it to school districts in gallon cans. And that was a limited audience. You aren't reaching the direct consumer, the kids who were the ones who were going to enjoy it. That's where they had some marketing save and great salesmanship. We've got a name, we've got this new product with thi smell whats there a point w it suddenly became a kind of global phenomenon?
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