Choose a Differentiator and Hire for It

Karri Saarinen is the co-founder and CEO of Linear, the issue tracking tool used by thousands of high-growth companies. Before Linear, he was the first designer at Coinbase and later a lead designer at Airbnb.On Design Review with YC's Aaron Epstein, Karri shares how his design background shaped Linear’s product philosophy, why quality and craft matter from day one, what founders should look for when hiring, and how AI is changing the way teams build. It’s a deep dive into building products that truly stand out.