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Jonas Woost, Director Of Strategy at Pacific Content, predicts the near future of podcasting in 2022

Podnews Weekly Review

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The Openness of Podcasting

Some people had a view on how open podcasting is going to be, including you. There are some concerns the people raised around like a a future where rs might not be sort of the de fact o delivery mechanism or for podcast we see it a little different maybe. And this is what we would recommend oour clients against, those big brands that want to reach people. Got to go where the audience is, right? If the audience is sort of living behind that, that walled garden in a sort of sa spot ifi experience, then there's not much, not much point fighting it, i guess.

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