16min chapter

The Authority Hacker Podcast - Actionable Online Marketing cover image

#352 - Something is happening to the way people use Google…

The Authority Hacker Podcast - Actionable Online Marketing

CHAPTER

Navigating the AI Adoption Landscape

This chapter explores the SAMR study findings on AI technology adoption, emphasizing a concentration of early adopters in the U.S. among young men. It discusses the shift in user attitudes towards AI and search technologies, comparing it to the initial skepticism surrounding social media. The speakers also highlight the implications for SEO and the evolving digital marketing strategies as a response to the growing reliance on AI tools.

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