Disney CEO Bob Iger says the Pixar acquisition was a genius first move. The deal's success was evident almost immediately, which was a huge relief to Disney's brand new CEO. "It probably very much helped the board see that bold moves that you were directing could play out spectacularly," Iger said.
For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.
Read a transcript of this interview at: https://mastersofscale.com/bob-iger/
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