I think in a big way, that's the future of the platform. Is smaller, smaller niche specialist channels. And I think the way to do that is by centralizing a lot of great testing with great testing equipment and really knowledgeable people generating data. We're going to be able to leverage our strength, which is our size, while also competing with scrappy, smaller operations. That's the vision, chief vision officer. Let's go. Are you tired of talking about it yet? Which part of it?

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