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The Number One Driver of Stock Returns Over a 10-Year Period
Morgan Stanley and BCG analysis did some research about what is the factor that leads to stock market performance. Over a 20-year period from 1990 to 2009, Morgan Stanley found revenue growth accounted for 74% of the outperformance of a stock over a 10-year period. The changes in valuation only accounted for 5% of that growth.
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