Introduction

Andrew Bloch is the PR genius behind Lord Sugar (The Apprentice), and co-founder of one of the UK’s number one PR agencies, Frank. There, Andrew masterminded multiple world-famous campaigns with brands such as HP Sauce and Compare The Market. Andrew stepped back from running Frank in 2020 to launch Andrew Bloch & Associates which has just been awarded Boutique Marketing Consultancy of the Year 2024. In this episode, he shares: • The reality of working with Lord Sugar • How to go viral (using PR) • Behind the world’s best marketing campaigns + LOADS MORE! If you want to learn from one of the world’s best PR experts, you’re not going to want to miss this! Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/ Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Work with Callum: https://www.7xcontent.com/ Follow Andrew: Twitter - https://twitter.com/AndrewBloch Instagram - https://www.instagram.com/blochstagram/ LinkedIn - https://www.linkedin.com/in/andrewbloch TikTok - https://www.tiktok.com/@andrewbloch Timestamps:

00:00 Introduction 02:10 What is PR? 05:14 Crafting Iconic Campaigns: The HP Sauce Story 11:28 Andrew’s Framework 18:49 Compare the Meerkat 25:44 Successful Agency-Client Relationships 29:27 Partnership with Lord Sugar 32:44 Challenges and Triumphs with Lord Sugar 34:42 Problems With Becoming Lord Sugar 38:54 What Makes Lord Sugar Special? 40:42 Mentoring ‘The Apprentice’ Winners 43:06 Favourite ‘The Apprentice’ Winners 45:18 Greatest PR Stunts 48:55 Overcoming Challenges and Embracing Resilience 51:20 Agency Life to Consultancy 58:54 The Power of Networking and Future Ventures 01:01:02 Quick-Fire Questions