We live in this rapidly changing environment, you know, it's going by so quickly, we shouldn't forget about it sometimes. You know, the there'sa a benefit toto being single minded right now, because there's so much out there to understand and how to do trop it off. We've talked about the investor side of things; Consumers will see any difference? And i do even hesitate to ask that question, because i think a lot of times consumers who don't necessarily know where their products are coming from.

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