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Prime Day data, Meta and EssilorLuxottica, New Guards Group news — and fashion brands' Amazon playbook

The Glossy Podcast

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The Downfall of New Guards Group

This chapter explores the bankruptcy of New Guards Group and its repercussions on their luxury brand portfolio. It examines management challenges post-acquisition by Blue Star Alliance, the loss of licensing deals, and the potential for original founders to regain creative control.

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