2min chapter

The Daily Stoic cover image

Matthew McConaughey On His Greenlights Philosophy, His Roadtrip Course And Feeling Gratitude For Life

The Daily Stoic

CHAPTER

Phil Knight's Blue Ribbon Sports Company

Phil Knight started Blue Ribbon Sports on the strength of what he called a crazy idea that American joggers needed better running shoes. A dispute with a Japanese manufacturer almost brings Blue Ribbon's growth to a screeching halt. In this moment of crisis, Phil bets the future of his company on a big move. He creates an in house brand and takes control of the production of his product. Following this bold new direction, Phil ultimately creates one of the most recognizable and successful companies in the world, Nike.

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