In this episode of The Social Media Takeaway, I sit down with Deirdre Sullivan, who turned her traditional flower school into an online sensation, amassing over 338,000 followers across Instagram, Facebook, TikTok, and YouTube. 🚀
We dive into:
✅ Better done than perfect - why perfection is overrated.
✅ The power of consistency - how showing up daily changed everything.
✅ Short-form video strategies - creating content that works across multiple platforms.
✅ Expanding beyond local markets - how social media took Deirdre’s business global.
If you’ve ever felt stuck on social media, this episode will show you that success isn’t about getting it perfect—it’s about getting started. 🎬✨
Tune in now and get inspired to take your brand to the next level! 🎧👇
SHOW CHAPTERS
00:00 Introduction and Welcome
00:25 Meet Deirdre Sullivan: Transforming a Traditional Flower School
01:19 The Accidental Success of Social Media
01:47 Embracing Imperfection: Just Start
02:49 Going Virtual: Reaching a Global Audience
03:56 First Big Success on Social Media
06:06 Post-Pandemic Social Media Strategies
07:00 Tips for Short Form Video Success
16:33 Expanding Beyond Ireland: International Recognition
22:26 Conclusion and Final Takeaways
Connect with Deirdre Sullivan:
LinkedIn
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If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
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