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[Business] Mobile Games: from iOS to Facebook/Zynga/Farmville to King/Candy Crush

The Swyx Mixtape

CHAPTER

What Happens to Zinga in This Whole Story?

It almost felt like Facebook and Zinga at the time were married. It was really before Facebook kind of became the behemoth in the direct response advertising that we know it is today. And so I'm sure they learned a lot from the experience of Zinga in terms of how to structure this but yes you're right. What happens to Zinga right you have farm value have this hit it seems like Facebook eventually responds on some level.

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