4min chapter

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Taco Bell vs Chipotle | Demolition Man | 1

Business Wars

CHAPTER

Taco Bell's New Plan Will Make or Break

CEO John Martin has been trying to find a path back to growth for Taco Bell. He is considering offering six items that each cost 59 cents on the menu. The company would move food preparation to central facilities, package it in airtight bags and ship it out to restaurants.

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