There are three questions that allow you to understand whether your start up idea is based on a customer insight. What do you know about these customers that everyone else is missing? Let's see how quibby does quibby's three questioned disaster. Most dreaming services are designed to be watched at home in the living room, probably at night or on the week ends. Ours is designed to be watch during the day and on the go. So if there were an option for high quality short form content, people would choose it over whatever else was available. Hbo, net, amazon have huge gap in market as a result of their low quality content. Quibby will help me