The Differences Between AWS Entity Resolution and Homegrown Systems

There's so much data and at the end of the day, it sounds like for a lot of use cases, in fact, I actually can't really think of a use case where at some point you're going to need an entity resolution solution. So we provide a highly configurable rule based matching engine, which is just a few clicks away. You don't have to write any SQL. The rules are easy to configure. For example, we support up to 15 deterministic matching rules in the servicewhere you can change the priority of the rules. A machine learning model takes the entire record together and analyzes that record against all the records that you have in your system to really go and