Go Global With Your Product by Twilio Head of Product
The Product Podcast
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How to Build a Case for Productization
Aussies take pride in locally made products, and sustainability is top of mind. A GTM first approach is extremely common and can be very cost-effective. You definitely want to obtain basic validation of product market fit before investing further into productization. Any qualitative or quantitative data that you collect at this point will prove useful in the case-building phase for productization.
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