3min chapter

China EVs & More cover image

MAX Episode #10 - John Voelcker, Contributing Editor - Car and Driver

China EVs & More

CHAPTER

What's Critical for the Chinese Brands to Be Successful?

I don't think there will be any Chinese brands launching ICE vehicles in the US. That's just not going to happen. What do you think about the success factors for them? Send your teams to North America three years before you plan to deliver your first vehicle and understand what they actually do with the vehicles. There is a precedent for this because VW did the same thing with a load of executives.

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