The Future of publishing, with Zillah Byng-Thorne
Intelligence Squared: Business
00:00
The Challenges of the Magazine Industry
I do think there was certainly a period where the viewers, you can just cut your way to profit. I don't ascribe to that at all. We have to recognise that people are buying a product and it's got to live up to that promise. My belief is I do think people want to read magazines. I think it's harder for them to get magazines. Therefore, that's a key challenge in that market.
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