LEVELS – A Whole New Level cover image

#29 – Mental models and heuristics – shortcuts to be more productive (Sam Corcos & Ben Grynol)

LEVELS – A Whole New Level

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Founders Dilemma

The innovators dilemma problem, where they're often worried about cannibalizing their own business. Amazon is kind of a a uniquely good example of a company where they are willing to try a lot of things and they're willing to fail. Whereas a lot of companies, there's such a fear of failure that they don't end going anywhere. So i think a lot of it's cultural. And you have to, you have to really maintain culture.

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