The Role of the C O in a Crisis?

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The way i view the role of the ceo is very different than what it used to be. Our role is really integrated with the community. It's not just about running a business now. It's about trying to help communities. Do you worry that youare getting distracted, or that this could be a distraction from other things? I mean, again, our people are o most important asset.

“Don't let the roadblocks get in the way when there are people who need you desperately.” Eric Friedrichsen, the CEO of Emburse, a B2B software provider, has navigated around risks and financial costs to meet the needs of tech contractors based in Ukraine. Part of that response includes the company’s offer to relocate people and families to Spain, where Emburse’s European headquarters is located. The company’s executives are also personally funding housing costs for colleagues taking refuge in Poland. These choices haven’t come without obstacles for Emburse. But as Friedrichsen explains, the benefits are moral, communal, and even quantifiable for the business.

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