2min chapter

You're Wrong About cover image

Where Have All the Preppies Gone? with Avery Trufelman

You're Wrong About

CHAPTER

Uniqlo

The look was mass manufactured by Jewish people, made relevant by black musicians and it was perfected and modernized by Japanese companies. It's one of the kind of like magic talismans in American life where like it's as close as you can come to being nondescript. You're not necessarily claiming a greater class status than you do but you're also not being marked as low class or untrustworthy by anything you have on. The more we pretend that we don't have those beliefs I feel like the stronger they get.

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