Every single brand that we have has to be profitable in its own right, or at least have a pathway to profitability. And i think that's one of the nice things about being a large business, still well and shin the benefit of the specialism menos. We can still have really small brands and also have brands which ou're making seen figure contributions is not a one is better than the other. It's the point about meeting the audience. He's needs an to broaden it. So doesnt always see to be the biggest lookingits about being open to ideas.

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