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142. Taking fear out of innovation
Inside the Strategy Room
The CEO and Top Team - Are They Authentically Holding Innovation as a Core Value?
Culture is very much a top down driven tool to create the environment and context to fuel or hold back innovation. What we found is a pattern where there are five cultural elements that most follow. Leading innovators score three times higher than lagging an average innovators on whether the CEO and top team authentically hold innovation as a core value.
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