A, ye, man, it was. Felt like were trying, you know, we're finally making an impact, a real impact that you could see. We coud direct feedback, see how it's affected people get their feedback. An it was cool as rewarding, that's ow so tad sas i've noticed this in society over the last few yearsa, maybe three or four years, it's become supercool to be an anch penur. And i just, i don't know where that comes from, ike, where the fuck is that coming from?