We ended up getting over 5,000 quiz takers during our promo week. The quiz helped people understand where they were in their entrepreneurial journey. Each season had 10 podcast episodes to support them so they would get instant momentum. It wasn't a list builder; it was a podcast download podcast awareness strategy.
I love quizzes! Let's be honest - who doesn't? So why wouldn't you want to use it as a marketing strategy to nurture and engage with your audience?
In this short clip, I take you behind-the-scenes and share how we used a quiz as a lead magnet to grow our podcast. You can use this easy strategy for any marketing initiative! Tune in to learn how we used it, and start to plan out how you might use a quiz, as well!
For the full episode, check out Episode #462: 8 Simple But Powerful Strategies I Used To Hit 1 Million Podcast Downloads.