The Rise of John Gluck: From Generosity to Greed

At the turn of the century, Manhattan social climber John Gluck stepped in to answer children' s letters to Santa. But as soon as donations started flooding into his newly formed Santa Claus Association, John went from Saint Nick to Grinch, skimming off the top and living large. He ran his Claus con for more than a decade before real-life Boy Scouts rallied to take him down.

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