The Importance of Repurposing Content

How do you effectively repurpose content for Google Search? What types of assets should you be repurposing? Can AI help with repurposing content at scale? 

In this episode, Wix’s own Mordy Oberstein and Crystal Carter dive deep into repurposing your audio and video content for Search. Joining the show is LinkedIn’s very own Purna Virji to demonstrate the benefits of repurposing content at scale. 

Plus, take a directional look into where the SERP is headed for of audio and video content. 

Ready to get the most out of your content with max efficiency? The SERP’s Up SEO Podcast takes repurposing content for organic search head-on!

Key Segments:

[00:02:03] What's On This Episode of SERP's Up?

[00:04:48] Focus Topic of the Week: Repurposing Content for Search

[00:17:20] Focus Topic Guest: Purna Virji

[00:34:39] Snappy News

[00:39:17] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter

Mordy Oberstein

Purna Virji

Sam Oh

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

ChatGPT and AI Writers in SEO Content

High-Impact Content Marketing 

News:

Google: Expect A Confirmed Google Algorithm Update This Summer

Google Merchant Center: How To Build Trust With Your Customers

Google’s On Domain Name Selection: Branding Over Keywords