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Episode 36 - What's in a Mission Statement?

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Is There Authenticity in the Business?

i see millions of businesses were the mission statement is kind of something that sits on the web side, and corporate retreats. They go off with but when it comes too, you know, finance department, their job is to crunch the numbers. And if you're talkin to sales, then it's get the deal. Ats best for us. Don't worry about the customer. Get the deal for us. Those things will undermine the loftiest ofomission statements. The whole thing flows in one direction. And i think that's the most important thing, is trying to get that unicated.

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