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6min chapter
Inside B2B: How B2B brands are responding to 'forced digital transformation'
Marketing Week
The Difference Between Business to Consumer and B to Consumer?
In business to consumer, you control the leavers deent of demand a little bit closer. But in b to b, everything's indirect. It's what happens elsewhere drive's demand for your particular business. So as soon as the nd product, or the end consumer stops buying, that affects the consumer market. And therefore means the the b to b market grinds to a halt very quickly and hars.
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