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9min chapter
Building a Purpose-Driven Brand: Neil Blumenthal of Warby Parker on Leadership and Social Impact
Hello Monday with Jessi Hempel
Building a Purpose-Driven Business
This chapter examines the integration of social impact with profitable business models, using the example of a company that provides affordable eyewear while donating glasses to those in need. It highlights the importance of strong branding, employee alignment with company values, and the impact of the 'buy a pair, give a pair' initiative on customer perception. Additionally, the narrative addresses the challenges faced during crises like the COVID-19 pandemic, emphasizing the need for ethical decision-making and maintaining a solid financial foundation.
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