The Leadership Habit cover image

The Need for Moral Courage in Leadership with Thought Entrepreneur, Jon Mertz

The Leadership Habit

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The Importance of Purpose in Business

"Leading with purpose would be the first place," she says. "We need to bring that more front and center into our business conversations" In one interview, a CEO who had never been profitable made his company profitable for the first time. The power of purpose is in making tough choices on profit rather than revenue, he says.

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