PLG - What Are the Keys to Optimizing Go-to-Market for PLG?

Today's episode is with Mark Roberge, long time CRO at HubSpot turned VC. He gives you the bird's eye view of the core PLG pillars you need to set up from an organizational and a strategic perspective. For today's after-party episode, we dive into more specifics about how to think about PLG from a go-to-market standpoint.