The Importance of Context in a Story

The story starts off with a well known large company. So you immediately recognize the business. That little bit of information we provide at the very beginning is just enough to give you the context about who this company is, the sort of business that they're in. There's some recognition with Mars bars and things like that. And you go, okay, yeah, I get what this business is. You know, it makes sense to me. In that context that you said was really important, but just a piece of advice for the listeners, keep the context short.