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BDTP. Your Go-to-Market Strategy with Lucy Heskins

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

Go to Market Strategy

Go to market strategy is about launching your new product to a new audience. And i think it's, it's something that is often left to the last minute. It should be looked into and built at the same time as you're developing your product. The way that people buy, their purchase habits change. How people derive value from a service changes. So this is where we would look at models, pricing, nettricks, that kind of thing. But it's the ide it is this package and how can you get your product to the market?

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