The Market Needs to Be Educated a Little Bit

Welcome to Strategy Skills episode 289, an episode with Linda Yates, the founder and CEO of Mach49, the leading growth incubator for global businesses with clients including Goodyear, Hitachi, Intel, JetBlue, Nestlé Purina, Prudential and Shell.  

In Linda’s new book The Unicorn Within, she empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth through teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive.

Linda Yate is a seasoned CEO with over 25 years of experience creating global strategy and driving innovation for large multinationals around the world. A native of Silicon Valley, Linda spent a decade as a member of the Board of Directors for NYSE-traded Sybase Inc. (now SAP) and has been a board member and advisor to many entrepreneurs and private companies. Linda was previously CEO of Strategos, pioneering the field of Corporate Innovation with Co-Founder and Chairman, Professor Gary Hamel. She is a Henry Crown Fellow with the Aspen Institute. She has been interviewed by Reid Hoffman for “Masters of Scale” and other programs.

Get Linda’s book here:

The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed. Linda Yates.

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