Athletes Authority ON AIR | Ep. 93 - Behind The Business w/ Karl Goodman - "People Will Judge You No Matter What," Innovate Or Become Irrelevant & 3 Tips To Better Sales
Athletes Authority ON AIR
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Are You Fighting for Your Kids?
When an expert speaks to a commoner, typicall, the expert has more specific knowledge in that ar. And if the commoner doesn't understand the expert will use a different way of communicating. Your job as an expert is to give them the vision of what's really at stake. So fight for them. Show them another way, re frame and make em look at a different perspective. Tell em now, give hem n analogy. Think of us like an insurance policy. We're here to reduce your risk.
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